Services: Additional SEM Services

Beyond the standard search engine marketing services, Anvil offers a broad array of solutions to generate a meaningful return-on-investment (ROI).

Search Engine Marketing Public Relations (SEM PR)
SEM PR (aka Online PR or SEO PR) is a critical aspect of any successful search marketing strategy. Anvil proactively works with in-house or agency PR professionals to optimize existing PR collateral for optimal search engine visibility. SEM PR campaign elements may include optimization and promotion of press releases, syndicated articles, FAQs and more. To learn more about SEM PR, read the SEO PR article in our SEM Resources section.

Online Reputation Management (ORM)
With Google providing easy access to a wealth of information about individuals and companies, your reputation is infinitely more difficult to manage than ever before. Any unhappy customer, partner or press can easily and significantly impact your online reputation with the publication of a blog post, review or article. Companies large and small see the challenges while Anvil sees the opportunity. Anvil has years of experience helping control and diffuse dangerous comments and search engine listings through the development and implementation of an integrated online reputation management (ORM) program.

Social Media Marketing (SMM) & Optimization (SMO)
The proliferation of social media has led to additional opportunities and challenges in search engine results and the Web. Consumer-generated media sites like FlickR, Blogger, Yahoo! Answers, Squidoo, MySpace, Prefound, YouTube and Wikipedia.org offer tremendous opportunities and challenges, in terms of managing a corporate brand. Via social media marketing (SMM) optimization, Anvil identifies monitors and engages in conversations on behalf of our client to enhance brand perceptions and increase visibility in search engines. Social media marketing integrates with online reputation management (ORM) and SEM PR services.

Blog Strategy and Promotion
The popularity of blogs continues to increase, as does their influence. As a business communications tool, blogs are powerful because they extend brand awareness, build credibility and a connection to core communities, and search engines like Google rank blogs highly due to the depth and timeliness of content. Anvil works with clients to develop and implement a blog strategy (including scoping out content, frequency and functionality) and promotion to relevant search engines and directories.

Web Site Design Analysis
The Web Site Design Analysis is another proprietary process and document that outlines the strengths, weaknesses, opportunities and threats to a company's current Web presence. The report takes an in-depth look at Web site content, features, usability and marketability as compared against competitors. Based on the thorough analysis, the report provides recommendations for optimizing content, enhancing features, improving usability and increasing overall site conversion.

Directory Submission
Popular directories employ human editors to review site submissions, rather than search engine spiders and algorithms. Anvil understands the submission process and ensures timely and accurate listings on all top tier directories (i.e. Open Directory and Yahoo!) as well as trade-related directories as part of a baseline site launch. Any directories with outdated or inaccurate listings will also be updated at launch.

Link Development
While search engines and directories generate a majority of traffic, creating inbound links is very important. Not only do qualified visitors click through from links on relevant industry sites, but search engines like Google evaluate possible results based on link popularity (links from relevant sites to your own are considered credible references). While link development is time consuming, it is a necessary aspect of site promotion that pays off big. Anvil also provides training for in-house management.

Strategic Consulting
While Anvil has fine-tuned their product and service offerings over the years to increase efficiency and minimize cost, each and every company has a specific set of objectives and associated goals, budgets and timelines. As such, Anvil provides consulting services to ensure every need is met. Strategic consulting typically covers research, analysis and recommendations for various e-marketing programs including affiliate marketing programs, blogs and RSS feeds, electronic surveys, email newsletters, online public relations, Webinars and Web development. Whether validating a new business opportunity or implementing and managing a new e-marketing program, Anvil is your one-stop shop.