Resources: SEM Articles

Below, you will find a selection of articles written by Anvil staff. These e-marketing articles, written over the past few years, provide insights into Anvil’s strategic approach to search engine marketing.

Anvil Media's Search Engine Marketing Predictions for 2009
More contrarian, dangerous and potentially humiliating SEM predictions

1+1=4: Search Engine Marketing and Email Team Up to Boost Revenue
The symbiotic relationship between SEM and email is natural yet often underutilized
Syndicated in Visibility Magazine

Integrating Search and Social Media into your Marketing Mix
Truly integrated marketing strategies factor in SEM & SMM

LinkedIn and Twitter Profile Optimization for Dimwits
Building and managing your reputation through LinkedIn and Twitter profile optimization
Also syndicated on: PR News

The Importance of Site Search Optimization and Analytics
A Site Search Engine Optimization and Analytics How

Social Media Monitoring and Analysis: Brand Building or Corporate Crusher?
The social media phenomenon offers companies tremendous insights

Five Steps to a Successful Career in Search Engine Marketing
SEM careers offer greater earning potential than your current dead-end job

Idiotproof Social Media Marketing Optimization Strategies for Businesses
Managing your online brand reputation in the age of universal search
Also syndicated on: Pandia

Are Your Content Network Campaigns Affected By Click Fraud?
Click fraud on PPC content network campaigns hits 28 percent

SEM Predictions for 2008
Contrarian, dangerous and potentially humiliating predictions for 08

The Ugly Truth About Online Reputation Management
A successful ORM strategy requires crossing a few Ts

Building Brick and Mortar Sales Via The Web by Kent Lewis
Six effective methods for building measurable online-to-offline conversions

SEM PR - When Search Engine Marketing Meets Public Relations
Part 1 of 2: Traditional PR provides a critical foundation for SEM PR

SEM PR - When Search Engine Marketing Meets Public Relations
Part 2 of 2: The SEM PR Process: Best Practices for eMarketers

Seven Ways to Make Money off Your Blog
Blog benefits expand beyond awareness, branding and personal therapy

The 7Ps of a Successful Business
Getting an MBA from the school of hard knocks

How to Ensure No One Ever Visits Your Blog Twice
A Review of the Top 25 Most Popular Blogs

Close the Sale with Insightful Product Information
Structuring your product pages with the customer in mind

Ten Secrets to Getting Your Dream Job
Get your ideal job today by following these ten easy steps

How to Increase Your Contact Us Form Conversion Rate
Fine-tuning the inquiry process leads to additional sales

Comparing Search Engine Marketing to Rocket Science
The debate rages on, powered by Anvil rocket fuel

Search Engine Marketing Predictions for 2007
Yet another year of contrarian, dangerous and potentially humiliating predictions

SEO PR Efforts Boost Visibility and Sales
Utilizing search engine optimization techniques increase the value of PR activities
Also syndicated on: Pandia and WebProNews

Referral-based Networking, Portland Style
Effective methods for building your business and increasing profitability

Bad Guys Always Wear Black Hats
When search’s long tail wags the dog
Also syndicated on: WebProNews

The Four E’s of a Successful Pay-per-Click Advertising Program
Key Components That Guarantee a Return on Investment for PPC Management
Also syndicated on: Pandia, WebProNews

Online Reputation Management: The New PR
Essential ORM strategies & tactics that can save your ASSets
Print exclusive in fall issue of: Search Marketing Standard, WebProNews

Building Trust Online To Build Sales
Seven elements that improve conversion

The Three Cs of Search Engine Optimization
The building blocks of SEO include content, code and credibility
Also syndicated on: MarketingFind

Five Key Elements to Improving Web Site Conversion Rates
A few easy fixes can make a big impact on the bottom line
Also syndicated on: DM News, MarketPosition, SitePoint, TopHosts

A Look Ahead at 2006
Contrarian, dangerous and potentially humiliating predictions

How to Build a Search Engine-Friendly Web Site
Understanding critical touch points equals unrivaled success
Also syndicated on: DM News

Beyond Clicks & Conversions
Six requirements for a value-added SEM vendor
Also syndicated on: DM News

Corporate Blogging: Killer App or Corporate Killer?
7 key elements necessary to building an effective corporate blog strategy
Also syndicated on: WebProNews, ISEDB.com, MarketingFind, Pandia Search World

Defining Your Search Philosophy
Answering the age old question: technology or marketing
Also syndicated on: DM News, WebProNews, SearchNewz

The Business End of Search Engine Marketing
It's more than just a numbers game
Also syndicated on: DMNews, WebProNews, ISEDB and Marketing Find

Think Global, Act Now
Nine steps to an International marketing strategy

SEO Compass: Site Map and 404 Error Pages
Two powerful weapons in the battle for search engine visibility and customers
Also syndicated on: MarketPosition

5 Steps to Top Performing Content
Content is still king, at least when it comes to generating search engine visibility
Also syndicated on: MarketPosition, Search Engine Promotion Help

Viral Marketing: Miracle Cure or Common Cold?
What you don't know about the marketing craze can kill you
Also syndicated on: SitePoint

Candidates Cast Vote for The Internet
The Web becomes a critical swing state in this year's presidential election

Search Engine Strategies San Jose Offers Validation and Recognition for SEM
Search Engine Marketing Industry Thrives in Current Economy

Working Your Way to the Top
How to win the search engine war

Money Business
A look at the top business resource sites and what you’ll find when you get there

Top Ten: Best Online Research Tools
Look no further, for tools that…er… help you look further

The Lowdown On Affiliate Marketing
Speaking about the latest Web marketing craze

Convergence: Advertising In The New Millennium
What happens when the TV and the PC collide

DotComedy: Courting Customers Via Email s
Letting technology get in the way of your relationship can be a deal breaker

Top 5: Viral Marketing Efforts
A recap of the best and worst of viral efforts as seen in email near you

Truly Viral: Extending Your Brand Via Newsgroups
You’ve never seen a niche community like this. Here’s what you can do about it

Top Ten: Tchotchke Watch
Looking for the best freebies around? Are those battery-powered socks?

A Look Back: Making Whoopie With Online Marketing
An entertaining, although carbon-dated, introduction to Internet marketing