Resources: SEM Articles
Below, you will find a selection of articles written by Anvil staff. These e-marketing articles, written over the past few years, provide insights into Anvil’s strategic approach to search engine marketing.
How to Win With Your SEM Agency
Search Engine Journal by Rachel Andersen
BP Reputation Management FAIL
Search Engine Journal by Rachel Andersen
Make sure you show up in search results
AboutUs by Hallie Janssen
Active Link Building With Press Release Optimization
Online Marketing Connect by Nick Herinckx
2010 Local SEO Ranking Factors
Social Search Marketer by John McPhee
Google Search (I Do) Suggest
Search Engine Journal by Rachel Andersen
Despite the News, SEO is Not Dead
Search Engine Journal by Rachel Andersen
The Latest Happenings in Local Search
Search Marketing Standard by John McPhee
Measuring Social Media Campaigns - Goals And A Plan Are Key
Search Marketing Standard by Mike Nierengarten
Some Tactical Tips for Tracking the Long Tail
Search Engine Journal by Rachel Andersen
Drive By Reviews & Online Reputation Terrorists Part 2
LocalMarketingMastery.com by Nick Herinckx
SEO without the SEO
Search Engine Journal by Rachel Andersen
Top 10 Reasons Why Businesses Should Engage In Social Media
The Kent Lewis Experience
Breadcrumb URL Display: A Review
Search Engine Journal by Rachel Andersen
Social media can amplify impact of traditional marketing
Portland Business Journal by Kent Lewis
Where Search Meets Social
Integrating social media into organic and paid search can generate exponential ROI
by Kent Lewis
Also syndicated on B2C Marketing Insider
You Can’t Optimize Cardboard
Search Engine Journal by Rachel Andersen
The New FTC Guidelines & You
Reputation Watch article by Nick Herinckx
The Biggest SEM Challenges for 2010
Online Marketing Connect article by Kent Lewis
6 socially savvy brands
iMedia Connection article by Kent Lewis
The Unlucky No. 13 Proves to be Lucky in B2B, More Touch Points!
The Arbitrage Conspiracy Unleashed Report by John Robbins
Taking PPC to the Next Level: Discover hidden campaign performance data in Google Analytics
Pay Per Click Insider Tips article by Kim Toomey
A Common AdWords Mistake that is Probably Costing You Money
Pay Per Click Insider Tips article by Leisa Hall
YourCompanySucks.com: Brilliant Strategy or Brand Suicide?
Online Marketing Connect article by Kent Lewis
Five common pitfalls sink many social media campaigns
Portland Business Journal column by Kent Lewis
Are You There Facebook? It’s Me, Rachel
Search Engine Journal column by Rachel Andersen
PPC & SEO Belong Together Like Peanut Butter & Jelly
PPC Insider article by Nick Herinckx
How to Choose an SEM Agency
SEMpdx article by Mike Nierengarten
Creating A Social Media Savvy Resume by Kent Lewis
Social media profiles as the new career currency
Also syndicated on Online Marketing Connect
6 Social Media Platforms at-a-glance
iMedia Connection article by Kent Lewis
Gearing up for the Holiday Season, Pay Per Click Style
PPC Insider Tips article by Heather Schwartz
Have you optimized your crawl equity?
Search Engine Journal column by Rachel Andersen
Packaging Makes Perfect
Search Engine Journal column by Rachel Andersen
The Power of the Google AdWords’ My Client Center
PPC Insider Tips by Mike Nierengarten
The importance of having a solid Twitter strategy
Search Engine Journal column by Rachel Andersen
Local Search - The New Storefront
PPC Summit article by John McPhee
Win the Google Quality Score Battle - For Real This Time
Search Engine Journal article by Rachel Andersen
Ten Tips For Optimizing Your Online Persona
Building your brand online includes optimizing your social media profiles
Also syndicated on B2C Marketing Insider
Love & Hate with Google Webmaster Tools
Search Engine Journal column by Rachel Anderson
Awkward Social Media Relationships: Inevitable?
Search Engine Journal column by Rachel Anderson
BFFs: Users and Search Engine Friendly Sites
Search Engine Journal column by Rachel Anderson
Dear Facebook, I Think You Forgot Your “A” Game…
Search Engine Journal column by Rachel Anderson
Decrease the Twitter Drop Out Rate & Increase Retention
Search Engine Journal column by Rachel Anderson
What Social Media Networks Don't Want You To Know May Hurt
How Social Media Networks Facilitate Identity Theft and Fraud
Also syndicated on EO Network Special Features
Three Critical Elements of a Successful Social Media Marketing Campaign
Successful social media marketing campaign strategy includes monitoring and measurement, content creation and communication as well as engagement and empowerment.
Also syndicated on B2C Marketing Insider
Search Engine Marketing Specialization Hurts Overall SEM Campaign Effectiveness
Separating out SEO and PPC management can do more harm than good
Anvil Media's Search Engine Marketing Predictions for 2009
More contrarian, dangerous and potentially humiliating SEM predictions
1+1=4: Search Engine Marketing and Email Team Up to Boost Revenue
The symbiotic relationship between SEM and email is natural yet often underutilized
Syndicated in Visibility Magazine
Integrating Search and Social Media into your Marketing Mix
Truly integrated marketing strategies factor in SEM & SMM
LinkedIn and Twitter Profile Optimization for Dimwits
Building and managing your reputation through LinkedIn and Twitter profile optimization
Also syndicated on: PR News
The Importance of Site Search Optimization and Analytics
A Site Search Engine Optimization and Analytics How
Social Media Monitoring and Analysis: Brand Building or Corporate Crusher?
The social media phenomenon offers companies tremendous insights
Five Steps to a Successful Career in Search Engine Marketing
SEM careers offer greater earning potential than your current dead-end job
Idiotproof Social Media Marketing Optimization Strategies for Businesses
Managing your online brand reputation in the age of universal search
Also syndicated on: Pandia
Are Your Content Network Campaigns Affected By Click Fraud?
Click fraud on PPC content network campaigns hits 28 percent
SEM Predictions for 2008
Contrarian, dangerous and potentially humiliating predictions for 08
The Ugly Truth About Online Reputation Management
A successful ORM strategy requires crossing a few Ts
Building Brick and Mortar Sales Via The Web by Kent Lewis
Six effective methods for building measurable online-to-offline conversions
SEM PR - When Search Engine Marketing Meets Public Relations
Part 1 of 2: Traditional PR provides a critical foundation for SEM PR
SEM PR - When Search Engine Marketing Meets Public Relations
Part 2 of 2: The SEM PR Process: Best Practices for eMarketers
Seven Ways to Make Money off Your Blog
Blog benefits expand beyond awareness, branding and personal therapy
The 7Ps of a Successful Business
Getting an MBA from the school of hard knocks
How to Ensure No One Ever Visits Your Blog Twice
A Review of the Top 25 Most Popular Blogs
Close the Sale with Insightful Product Information
Structuring your product pages with the customer in mind
Ten Secrets to Getting Your Dream Job
Get your ideal job today by following these ten easy steps
How to Increase Your Contact Us Form Conversion Rate
Fine-tuning the inquiry process leads to additional sales
Comparing Search Engine Marketing to Rocket Science
The debate rages on, powered by Anvil rocket fuel
Search Engine Marketing Predictions for 2007
Yet another year of contrarian, dangerous and potentially humiliating predictions
SEO PR Efforts Boost Visibility and Sales
Utilizing search engine optimization techniques increase the value of PR activities
Also syndicated on: Pandia and WebProNews
Referral-based Networking, Portland Style
Effective methods for building your business and increasing profitability
Bad Guys Always Wear Black Hats
When search’s long tail wags the dog
Also syndicated on: WebProNews
The Four E’s of a Successful Pay-per-Click Advertising Program
Key Components That Guarantee a Return on Investment for PPC Management
Also syndicated on: Pandia, WebProNews
Online Reputation Management: The New PR
Essential ORM strategies & tactics that can save your ASSets
Print exclusive in fall issue of: Search Marketing Standard, WebProNews
Building Trust Online To Build Sales
Seven elements that improve conversion
The Three Cs of Search Engine Optimization
The building blocks of SEO include content, code and credibility
Also syndicated on: MarketingFind
Five Key Elements to Improving Web Site Conversion Rates
A few easy fixes can make a big impact on the bottom line
Also syndicated on: DM News, MarketPosition, SitePoint, TopHosts
A Look Ahead at 2006
Contrarian, dangerous and potentially humiliating predictions
How to Build a Search Engine-Friendly Web Site
Understanding critical touch points equals unrivaled success
Also syndicated on: DM News
Beyond Clicks & Conversions
Six requirements for a value-added SEM vendor
Also syndicated on: DM News
Corporate Blogging: Killer App or Corporate Killer?
7 key elements necessary to building an effective corporate blog strategy
Also syndicated on: WebProNews, ISEDB.com, MarketingFind, Pandia Search World
Defining Your Search Philosophy
Answering the age old question: technology or marketing
Also syndicated on: DM News, WebProNews, SearchNewz
The Business End of Search Engine Marketing
It's more than just a numbers game
Also syndicated on: DMNews, WebProNews, ISEDB and Marketing Find
Think Global, Act Now
Nine steps to an International marketing strategy
SEO Compass: Site Map and 404 Error Pages
Two powerful weapons in the battle for search engine visibility and customers
Also syndicated on: MarketPosition
5 Steps to Top Performing Content
Content is still king, at least when it comes to generating search engine visibility
Also syndicated on: MarketPosition, Search Engine Promotion Help
Viral Marketing: Miracle Cure or Common Cold?
What you don't know about the marketing craze can kill you
Also syndicated on: SitePoint
Candidates Cast Vote for The Internet
The Web becomes a critical swing state in this year's presidential election
Search Engine Strategies San Jose Offers Validation and Recognition for SEM
Search Engine Marketing Industry Thrives in Current Economy
Working Your Way to the Top
How to win the search engine war
Money Business
A look at the top business resource sites and what you’ll find when you get there
Top Ten: Best Online Research Tools
Look no further, for tools that…er… help you look further
The Lowdown On Affiliate Marketing
Speaking about the latest Web marketing craze
Convergence: Advertising In The New Millennium
What happens when the TV and the PC collide
Marketing with Multimedia
Minimize the impact of unintuitive design on marketing-focused sites
A Banner Year For Advertising
Understand what banner ads can’t do for you and why
DotComedy: Courting Customers Via Email s
Letting technology get in the way of your relationship can be a deal breaker
Top 5: Viral Marketing Efforts
A recap of the best and worst of viral efforts as seen in email near you
Truly Viral: Extending Your Brand Via Newsgroups
You’ve never seen a niche community like this. Here’s what you can do about it
Top Ten: Tchotchke Watch
Looking for the best freebies around? Are those battery-powered socks?
A Look Back: Making Whoopie With Online Marketing
An entertaining, although carbon-dated, introduction to Internet marketing
